Since its introduction in 2003 WordPress has evolved into a versatile content management system (CMS). Although you can still use WordPress to create a simple blog, nowadays it also allows you to create fully functional websites and mobile applications.
The platform’s immense and ever-increasing popularity can be attributed to its ease of adoption for businesses and professionals, as well as its simple user experience for website visitors.
Technology is best when it brings people together. – Matt Mullenweg
Features That Make WordPress The Best Choice For You
Although there are a number of compelling reasons to use the platform personally and professionally, in my mind there are three features that make WordPress the best choice for you: Themes, Plugins, and Multi-Media integration.
One of the greatest benefits of working with WordPress is that it is “open source.” This means that the source code of the software is available for anyone to study, modify, and develop, to accommodate their website or mobile app needs.
One of the facets of this open source nature is that it allows designers and developers to create what’s known as themes which are essentially website templates that make your site look and function in specific ways.
It’s the easiest way to have a website up and running with a few clicks of a button.
Making the platform even more appealing, WordPress and its themes are customizable. In most instances, an easy-to-use options panel allows users to change colors, upload a logo, change the background image, create header sliders, and more. Without knowing anything about code or design, you can have a fully customized site for your specific needs.
Add on some basic graphic design and elementary coding skills the possibilities then become infinite.
Plugins extend and expand the functionality of WordPress. When this article was written, there were 42,538 plugins available for the platform’s users. And that’s just within the WordPress repository; the official market for free WordPress plugins.
If you stop to consider the tens of thousands of premium plugins not listed in the official repository, you can begin to better appreciate why people are flocking to the platform. If there is something specific you would like to accomplish with your website, there is very likely a plugin to help you accomplish it.
Aside from the necessary social sharing and SEO plugins, WordPress plugin developers also offer eCommerce solutions to sell online, performance additions to maintain website speed or monitor analytics, and security options to perform backups and prevent hacking and malware attacks.
WordPress is super flexible and, just like the easy-to-use themes mentioned above, there are thousands of free and premium WP plugins available for you to use.
Using WordPress you are not just limited to writing text. The platform comes equipped with built-in support to handle images, audio, and video content.
WordPress also supports oEmbed enabled websites. This means you can embed YouTube videos, Instagram photos, Tweets, and Soundcloud audio by just pasting the URL into your post, where you would like the content to appear. Just take a look at some of these examples:
— Weal Media (@WealMedia) January 26, 2016
All of the above are just links, pasted into WordPress that are automatically converted to a piece of embedded content.
A BONUS to Using WordPress
Aside from the above three compelling reasons why WordPress is a superior solution for website development, I would like to highlight the fact that the developers at WordPress are very much aware that mobile optimization going to be a huge trend moving forward, and they are making meaningful contributions to improve WordPress user experience.
Mobile Load Speed
In the past, mobile users’ experience with web pages has been frustrating. This prompted Google to launch the Accelerated Mobile Pages (AMP) Project to “dramatically improve” the performance of the mobile web, for users, content publishers, and (of course) advertisers.
To date, there are approximately 30 publishers taking part in the project, including Twitter, Pinterest, LinkedIn, and [drum roll] WordPress.
Since Google is now emphasizing mobile-friendly websites in its search ranking algorithm, it’s more important than ever for your website to not only be mobile responsive in the eyes of the search engine giant, but also be optimized for mobile users as well. WordPress is making great efforts to help website owners achieve this.
A Final Thought About Using WordPress
Although initially passed off as just a blogging platform, WordPress has surpassed all expectations for widespread acceptance and user adoption. In fact, according to a survey published in November 2015, WordPress powers an estimated 22.5 percent of all websites on the Internet.
Whether your goal is to produce a landing page, a multi-page website, eCommerce solution, or a personal blog to share your words with the world, WordPress grants you access to the human (WP communities/forums) and digital resources you need to succeed.