The challenge for most every author is to capture and hold the attention of their audience. Getting exposure for your content depends a great deal upon whether your topic piques the interest of readers. This challenge begins with generating a Title for your blog post or article that appeals to consumers, as well as Web and social search engines.
One tool that I use often to identify popular search terms for article/blog topics is the Keyword Planner. In order to use this tool, and participate in this exercise, you must have a Google AdWords account. This tool will provide you with valuable information and insight about your audience and the ever-changing marketplace you operate in.
In addition to having a Google AdWords account, you must also have an understanding of your business’ direction and the products/services it offers.
Case Study: Barbecue Chicken.
The barbecue chicken from That BBQ is the catering company’s most popular item at competitions, cook-outs, and corporate functions. During these events, the company is selling an increasing amount of seasonings and sauces to attendees. The corporate goal for the coming year is to sell That BBQ’s products in the online marketplace, beginning with a focus on the company’s already-popular barbecue chicken.
Step One: Keyword Recommendations From Google.
Using the Google AdWords Keyword Planner, under the heading Find New Keywords And Get Search Volume Data, “Search for new keywords using a phrase, website, or category.”
Add the necessary information to the fields provided. Be as broad or specific as you like.
Step Two: Refine Google’s Recommendations.
Identify the top five phrases with the most Google search traffic. For example, these are the five we were given for our Case Study:
- Barbecue chicken wings
- Baked barbecue chicken
- Baked barbecue chicken recipe
- BBQ chicken recipe oven
- Best way to grill chicken
By omitting the initial keywords or phrase (i.e. Barbecue Chicken) we are left with a handful of other valuable words that you can include when creating your captivating article/blog post title.
Barbecue chicken wings
barbecue chicken recipe
BBQ chicken recipe oven
Best way to
Step Three: Create a Compelling Title From Google’s Recommendations.
Your biggest challenge at this point will be to keep your keyword-focused message at or under 60 characters.
Using an online character count tool + your keywords/phrase + the most common words found in your keyword recommendations in Step Two, craft a short sentence of 60 characters or less.
No BBQ? The Best Way To Oven Bake Barbecue Chicken [Recipe]
Whether it be in search results or a busy social media feed, a breviloquent title is absolutely necessary to capture the attention of the consumer audience and search engines.
Using Google’s Keyword Planner provides current and historical search data that will help you to determine the focus of your content and, in combination with the steps outlined above, will uncover a captivating title for your article or blog post.