In today’s market, its all about personalization and helpfulness, and blogging is one of the best ways you can do this while showing off your knowledge and expertise about a certain topic.
Here’s a quick guide to help you get started with your business blog.
#1: Create A Targeted Persona
One of the many mistakes most new bloggers make is to be too excited about the writing process and jump in headfirst without any research whatsoever.
A successful business blog has a couple of targeted persona’s created in order to ensure that they are meeting the needs of this particular consumer.
These persona’s answer the question of who you are trying to attract in your business blog. Here are a few questions that will help you understand how to create these persona’s.
- What does your business offer?
- Who would need this?
- What age/sex group do they fall into?
- Where do they congregate on social media?
Once you get into the deep research, you will start to understand that there are more questions that you can answer about these “people” you will be targeting. Get a whiteboard and write these persona’s down and never erase them. These are important to your business blog because these are the people you are targeting.
#2: A Social Listening Plan
Now that you have created your persona’s, it’s time to go to where these people congregate on social media and learn their likes and dislikes. Learn what they are trying to accomplish and understand how you can give it to them with your blog.
Having a social listening plan is one of the most important, yet least talked about, strategies of a business blog. I guess one of the reasons is because it takes a little time for this to unfold to find helpful, informative content to write to go on to the next step in the process.
Here are some social listening platforms we recommend:
For a business blog, social listening is crucial to your strategy to learn what you need to give the potential client or customer. Don’t underestimate the power of listening to the created persona you have listed because it will reap high benefits.Social listening is investigating in order to give the persona what they need.Click To Tweet
#3: Attract The Client
Once you have gotten the hang of creating personas and listening to your target market, now it’s time to attract these people through conversation, engagement, and your business blog.
It all comes down to how your brand is perceived by the consumer. Whether on social media or on your blog itself, your persona will make assumptions on your brand by how they are received in the industry. It is through your strengths in this arena that your message will be received more positively.
Attraction comes in many ways on social media, and perhaps one of the most used ways is visual marketing in your updates.
Attraction can also come by the use of simple conversation. Replies on social media and answering questions that people have about a certain topic will go a long way to solidify the attraction measure for your brand.
However, the most powerful attraction feature is when you can pinpoint that persona on social, and attract them to your business blog where you have an answer for what they are having problems with.
It takes a little while to get to this point, but after you have created your personas and listened intently on social, you will find that creating a solution in attraction is not that difficult after all.
Now they are on your site, it’s time to convert.
#4: Conversions Are Important
Perhaps Jeff Walker is one of the most professional people I have ever met when it comes to conversions. His book Launch talks about what he calls the most important thing you can do online– build your email list.
Once you have your created persona on your site, what do you want them to do?
If you can’t think of anything right off the top of your head, then always go to the email list. This way you have a resource to always stay in touch with that person that thought your content was good enough to opt in.
It’s a powerful option that you have in your blog.
Build your email list with:
- Opt-in forms
- Landing pages
All of these can help you build that number up to create more opportunities later for your business. Remember, it’s not particularly about making the sale right away, but cultivating that relationship with your created persona so you have more chances to understand how you can help them over and over again with your email list.
While building a business blog is exciting, there are a lot of prerequisites that one must take to ensure the success of your brand online.
Remember that your target market is out there, and there is something that you can specifically help them with. It takes all of these strategies to unfold the successful business blog.
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