Are you getting too many Google Hangout invites? Are you wondering how in the world you got opted into those invite circles in the first place?
Well, you’re definitely not alone.
Since the start of Google Hangouts, Mr. Jingles has been working overtime. So has your email.
I want to talk about some things Google Hangout hosts need to be doing in order to make a more pleasant experience for the viewer, creating a better atmosphere for themselves and not allowing anyone to think SPAM when they see your invite in their notifications.
Who’s To Blame?
This was something introduced to me by my friend Nicholas Cardot the other day, and sadly I am sitting in the front row of this spam fest that hangout hosts have caused on Google+.
Here’s what Nick had to say:
You can’t blame him. Google Hangout hosts are at fault, and I am the chief among them.
I am writing this to say that I am to blame, because I have been in the middle of the whole thing.
At first, I just added the people to my invite list that I saw comment in the stream. But later, I saw that I could add the people that had RSVP’d YES to the show, so I continued to go that route.
Let me explain.
The invite notification circle was created by some evil genius that I won’t name for fear of causing a stoning later, but when I heard about how you could add people to your event using Circloscope things started to change for my show and a lot of other hangout host shows too.
But instead of cultivating the lists and rearranging circles, show hosts continue to add to it without regard for the everyday people on Google+ that may not be interested in watching them anymore.
Here are some reasons you need to start rethinking your invite circle and Hangout strategy.
#1: More Engagement
Some Google Hangout hosts just want the numbers. They want to see the “Yes” button clicked when they create a Google Hangout event.
Perhaps its a pride thing, or an ego thing. They thrive off of seeing those numbers, but when the show goes live, there’s 15 people watching. If that.
If you will cull out your HOA invite circle from time to time, you will be able to create even better engagement on your shows because you are targeting the people that really want to come and watch.
#2: More People Want To Come To Their Show
I want people to come to my show because they sincerely enjoy the content it brings them. When the Relationship Marketing Show first aired back in December of 2013 there were 2 people watching. I can’t remember who those people were, but I do remember the number.
I have always been appreciative of those two people because my first thought was that no one would watch. These people gave me hope that I could do it.
If you continue to add to your show invite circle and never really weeding out the people that are getting bored with the show or the people that are perhaps just a little too busy to watch, then you will be targeting fresh, engaged viewership that genuinely want to be there.
This will also help you to generate more viewers every week with your Google Hangout show as well.
What Google Hangout hosts should be doing is to share that they are cultivating their invite list. Making sure to allow the people that are in the invite list to opt out without feeling like a thunderstorm of evil will hit them in the face when they ask to opt out.
If it’s not a good time, then it’s not a good time.
#3: Less Likely To Be Listed As Spam
One person told me they receive over 300 Hangout show invites in a given week. That’s a lot.
Clearly the one problem with the Google Hangout hosts is that we have lost touch with the etiquette of the whole thing and it has become a spam fest, creating more hatred than excitement.
When you consistently organize your HOA invite list you are giving new people the opportunity to jump in and other people the opportunity to see your true intentions.
I recently started a brand new HOA invite circle to let people know that I wanted them to be there if they wanted to be there.
Yes, this starts me back at square one again, but that’s ok because it’s a great way to keep the people who are getting tired of the invites from hitting the report button on Google+.
The Power of The Word
As a Google Hangout host you want to bring the best content possible with your shows. That’s a given. But when you think about it, you can’t continually begin to send out invites and expect everyone to stay there all the time.
There’s too many shows for everyone to go to all at once.
So while you’re creating awesome content with your shows, make sure you’re curating your circles to involve the people that really want to see them.
This is going to help you target your market even closer and build your community around your brand as well.
While we would like everyone we invite to come to our Google Hangout, it’s not going to happen. Strategically and consistently arrange your invite list so that you are bringing in the people that truly want what you have to offer.
And what you have to offer can be powerful to some people. All that is left for you to do is curate those people and build a community from them around your show.