You do the work. You’re ready for the struggles that come with blogging.
But the truth of the matter is that most bloggers fail after three short months because its just not panning out for them.
The longer you work without a reward, the harder it is to continue to complete something. That is simply the human psyche working at it’s best.
…and that’s why most bloggers fail.
I want to ask you a question:
Have you ever worried that you will fail with your blog?
Have you wondered that all that will ever come out of this endeavor is a bunch of social media profiles sitting idly by?
If you answered “yes” to either of these questions then you are ready. You are ready to get rid of the life support that is helping your blog barely cling to existence.
You realize that what you’re doing isn’t working, yet you can’t understand what that thing is.
I’m about to tell you…
You’re wasting time doing things that don’t matter– actions that won’t help your blog grow. This post will show you what to stop doing and what to start doing.
The Time Wasters
A blogger can get caught up in the facade of doing different things that seem productive at the time, but in the end, proves to be fatal to the success of getting their brand visible online.The main killers of bloggers are the time wasters!Click To Tweet
Here are some time wasters that are killing you.
Time Waster #1: Too Much Content
It’s a proven fact that new bloggers waste time creating content.
It’s a common mistake because you are excited to get started, excited to let the world see what you have to offer, but the math doesn’t add up. Overblown content creation doesn’t bring you more readers.
Let’s do the math. You have 100 readers, and every time you publish a post what’s the chance that everyone of them are going to run off and share that content to their followers and friends? 1%? 3%? This proves that content creation doesn’t bring more readership. –Derek Halpren, Social Triggers
At this rate you may get one new reader.
Bloggers of all shapes and sizes make this mistake every day. They write the content, which will help them down the road, but they fail to be active where it counts, and that is building your brands image on social media.
Take the time that you would use to create extra content and allow your brand to be noticed by the people in your target market. Building a relationship like this ensures that you will have the readership you need in the future.
In order to build that readership, you should also focus your time on promotion of the content that you already have available, and that’s the next time waster too, because some people don’t get that one right either.
Time Waster #2: Incorrect Content Promotion
Another waste of time is the way some bloggers share content.
One would think that in order to get the readership they want, and get their blog off life support, that one would have to constantly promote their own content day in and day out.
That does nothing but put the reader off.
Someone that is sharing their own content constantly puts off the wrong vibe to the target.
When in fact only 20% of the content you share should be about your own brand. This shows integrity and builds trust with the readers and followers on social. Continually sharing helpful information that will cause someone to get from point A to point B will grow your potential to reach more people when it comes time to share your own content.
80% of the content you share should be targeted, and someone else’s.
When you have officially found the right audience and you know where they are and what they want, you can start to develop a way to help them with your content curation.
Time Waster #3: Doing The Same Old Thing
Perhaps the one nail in the coffin that some people can’t avoid is the truth behind being and doing your “own thing”.
This is one of the hardest things to do and its one of the main reasons why so many people can’t find a footing in their industry.
What I mean is, when you say the same things, when you make your site a “Me Too” blog and get lost in the crowd. The target market has already been there, read that, and bought the tee shirt….from the other blogger.
Don’t kill your blog by spouting the same old information….5 Ways to More Twitter Followers, Why You’re No Good At Pinterest, etc.
Stop. We’ve read those already.Be unique, be original. There is a tip in your niche that no one has revealed yet. Find it!Click To Tweet
Find a topic for your blog and niche down. Go as narrow as you can make it too. For instance, if you’re great at Pinterest, that’s still too broad. Go down a niche and try Pin marketing. Go even further than that and show people how to get more repins. Even further would be to share with people how to get more repins via a small budget through promoted pins.
Whatever your niche is, are you deep enough in it?
Ask yourself that question. If you can find people talking about exactly what you’re doing, you may not be deep enough. Niching your business down is where the success lies.The Riches Are In The Niches ~Pat FlynnClick To Tweet
If your blog is suffering, take a step back and compare to what I’ve just written. Are you doing any of these things? Are you niched down deep enough? Are you providing value in such a way that it builds your reputation and their trust?
Something to think about. I want to hear that you’re still around in three months. Even more so, I want to hear that you’re thriving in three months.