Once it was discovered that Internet search results, had the ability to influence the consumers perception of a person, product or service, companies began to recognize the urgency; for online reputation management. In many cases, because these references have occurred within Internet search results, companies will mistakenly identify reputation management concerns; as a job for search engine marketing services.
Although Online Reputation Management is closely related to Search Engine Optimization (SEO), in fact both use many of the same strategies and techniques, their goals are much different. Instead of displacing unfavorable webpages in search results, TWMG effectively promotes new and existing positive or neutral reviews and content, which naturally drives the negative exposure deep into SERPs (search engine result pages); and far out of the consumer’s view.
At TWMG PR firm, we carefully manage the digital reputation of our clients, and closely monitor any mention of their name or brand; in all prominent forms of online media content. As well, our digital PR firm carefully audits all information that is discovered, then creatively combines innovative Internet marketing strategies, with traditional public relations techniques; to swiftly address the targeted SERPs (search engine result pages).