The first step toward ranking well in search results is to get Google to index your new website. This article will take you step by step through the process of adding your URL to Google’s index. More importantly, I will show you how to accomplish this within 24 hours.
After you choose a domain name, set-up hosting for your URL, and select a platform for your website, it is time to generate Home page content that appeals to search engines. When introducing yourself to Google, you want communicate a clear and concise greeting.
Create Website Home Page Content
Your Home page content is like an elevator pitch. It is a brief, persuasive narrative that explains what your business does, clearly and succinctly. This is not intended to “sell” your business, but to make people want to know more about you and your company.
Take this opportunity to communicate a short, detailed message that is intended not just for consumers, but for search engines too. The information you share should be interesting, memorable, and inspire consumers, as well as search engines, to dive deeper into your website.
Begin your 300+ word pitch by describing what your business does. Focus on the problems that your company solves. Explain how you help people, and show the value in the products/services you deliver. After all, both consumers and search engines really want to know “what can you do for me?”
Create Webpage Meta Data
If your Home page’s text is an elevator pitch, then your meta data is a business card. The information that you choose to convey here must communicate your message in a professional and memorable way.
Because the content you provide in your meta title and description will (most likely) be displayed for consumers in search results, it is important to be clear and compelling. To be certain that the message appears properly in SERPs, the text in your meta title should be 60 characters or less, and your meta description should be 160 characters for less.
Make certain that your meta data contains information that clearly defines what the web page is about, and also entices people and search engines to learn more about you. Aim to stand out without being too different.
Add Your URL To The Google Search Console
Formerly known as Google Webmaster Tools, Google Search Console allows you to check the index status of your website/s. To log in, go to https://www.google.ca/webmasters/.
Once you have logged into your Google Search Console, you will see a red button in the top right-hand corner that has “ADD A PROPERTY” written on it. Select this button.
Once you have selected the red “ADD A PROPERTY” button, you will be required to place your website URL in the empty field and then click the blue “add” button in the lower left-hand corner of the box to save it.
Verify Ownership of Your URL
Once you have added your website URL to the Google Search Console, Google will ask you to verify ownership of the domain.
If you have added your meta data as required above, the alternative method of including a meta tag to verify ownership is likely the simplest way to verify. This is especially true if you are using Yoast SEO.
When your website URL is verified select “Crawl” from the navigation menu on the left-hand side of the page. When the sub-menu drops down, select “Fetch as Google.”
On the right-hand side of the page there is a grey button that reads “Submit to Index.” Select this button. Google lets you know now that:
Recrawling happens a few minutes after you click Go. At that time the content of your page is what Google will index. The page will be considered for indexing provided it meets our quality guidelines and avoids the use of noindex directives.
Once you have successfully submitted your website URL, the grey “Submit to Index” button will now read “URL submitted to index.”
Check the index status of your URL by searching Google using site:http://yourwebsite.com <– insert your URL.
A Final Thought About Getting In The Index
Before you can improve your website’s ranking, you must get your URL indexed properly. This is best accomplished by providing detailed information that communicates an effective message to consumers AND search engines.
Do not rush to add your URL to Google Search Console and submit it to Google’s index. Take the time to carefully prepare informative Home page text and web page meta data before making your submission. Make your first encounter with website visitors memorable.
Just like an enticing elevator pitch partnered with an effective business card makes a great first impression, compelling web page content and meta tags provide a great introduction for search engines and consumers.