Do you love hosting your Google Hangout? Have you ever considered monetizing your Google Hangout?
More than likely you have, and while that is a nice thought, big brands are pretty skittish when it comes to sponsoring something on Google Hangouts. Not because they don’t understand social media, but part of it is due to the reason behind all of the Google+ is dead articles.
That’s one of the main reasons not many Hangout hosts see a lot of money from sponsorship.
But all of that can change.
I want to share a secret with you. Many people would love to know how to get a sponsor for their Google Hangout, but they’re not willing to listen to the steps it takes to get there.
So, here’s the story, I started hosting a Google Hangout show called Relationship Marketing on December 5, 2013. Never mind that this first show had only 5 viewers and 4 comments, what I want to turn your attention to is that someone paid me $250 to do that 30 minute segment.
Since then I have been paid upwards of $30k dollars for Google Hangout sponsors that have came in handy for my business and my brand.
But there is still one problem: where do you find those people that will pay you?
Getting Your Sponsor
#1:Stay on Location
One of the injustices that Hangout hosts make in terms of getting a sponsor is to go off network. What I mean by this is that they will search for Hangout sponsors over on Twitter.
There are many mistakes that Google HOA hosts make, but when you’re talking about sponsors, this is the main one.Location is important to successfully build a relationship with a business that could use your help.Click To Tweet
Since many brands are wary of Google+ in the first place, finding one very active on the Twitter platform, while it doesn’t necessarily mean that they aren’t active on Google+, it just means that they probably aren’t.
Guess what the excuse is– they’re afraid that Google+ is a ghost town. (I’ll cover this in a minute)
Make sure you find brands that are active on the Google+ platform. When you do, you will understand that when you approach them for sponsorship you won’t have to explain what Hangouts are and why Google+ isn’t dead.
They already believe. They’re there.
Did you find one?
Ok, let’s go to the next step.
#2: Don’t Talk About Money
For only $99 I’ll tell you the rest of these secrets, just click here!
Ha! Made you look!
Did you about leave? You probably did, but stay, I’m going to tell you for free.
I just wanted you to understand the negative ramifications that happens when you speak about the money up front. They don’t want to talk about you making money off of them, they want to know how this can help them. Create a list of things that you think are helpful to the brand:
- Would it give them more engagement?
- Will it enhance their product?
- Will people talk about it?
- Will it drive traffic?
- Can the brand participate?
Whatever it is, use these ideas to approach.
#3: The Approach
The approach is the easy part. I have personally written out my own approach that has worked countless times on different brands across Google+.
In fact, I’ve decided to give away my template for free to those who join our newsletter. Add yourself to the list below and we’ll email you our template for free!
There’s not much else to say on this one other than do it exactly as it is written, just fill in the necessary blanks with your own information.
I will say that when you approach an active brand on Google+ they already understand the power of the platform. They realize that all of the talk about Google+ is “Walking Dead” is a lot of bunk.
Make sure you do your homework and see how often they’re posting to their stream. This will say a lot about what they think about Google+.
Also make sure they understand that you know how to create great content with your hangouts.
After you send your private message on Google+, the only thing left for you to do is wait.
Don’t badger the brand. Let them answer you. If they’re interested, they will reply. If they don’t answer you within a week, move on to the next one.
The Final Thought
You should be paid for doing the things that you love.
I have heard people exclaim that the people on Google+ just don’t buy anything. While I can understand their frustration, it’s false. People do buy things on Google+. Those who say otherwise don’t realize their approach is just wrong.
You can make your Google Hangout professional and fun and be paid to do it all at the same time. There’s nothing wrong or bad about wanting a sponsor either. If your show has potential, the brand will see that and respond.
So get to it! There’s brands and businesses out there waiting on you to spread their message!