Don’t think about it, pin it.
That’s what one of the best man on Pinterest told me one time, and while he was mostly joking, I could see his point.
Pinterest is a power platform, and I needed to start taking advantage of it.
If you’re full of testosterone, you may wonder why you would ever want to swim in a sea of estrogen just to build a business?
Get that thought out of your head right away.
Pinterest isn’t just for women anymore. The men are making a move on the women (heh) and it’s looking pretty good for us here!
I want to talk about some Pinterest power moves that you can use, whether you’re a man or a woman, that will help you build your visibility on the Pinterest platform.
1. Pin Often
When Jeff told me what he did, he wasn’t kidding.
This is a power move in itself because when you can pin often, you are more likely to end up in someone’s related pin category.
Even without a large following, the related pin algorithm has a chance to pick your pin up and show it to someone else who has had a habit of pinning the very thing you just put up.
So, the more you pin great images, the higher your chances are to get in front of new people that want what you’re pinning.
One of the things that I like to do when I pin is to set a schedule.
I always pin 3 times a day for about 10 minutes each time.
Morning, noon, and night.
By doing this it ensures that my visibility is created for other people to have an opportunity to follow me. Sure, a re-pin is nice, but what you want is the power of the follower that is really interested and this gives you the opportunity to capture these people through the related pin algorithm.
Just simply saying you have a Pinterest account isn’t enough.
Pinning once per day isn’t enough either.
If you really want to become a power pinner, you’ve got to start pinning often!
2. Optimize Your Pins
One of the smartest things you should be doing on your Pinterest boards and pins is optimization.
Understanding how to optimize your pins for the Pinterest smart feed can only help you better.
This is where a lot of men are losing ground on Pinterest.
When you create your business boards, make sure you are putting the right keywords in there:
3. Use Hashtags
Pinterest is a search engine in itself and there are lots of people searching the Pinterest platform for different things by using certain keywords that describe what they’re searching for.
I know I’m doing this every day to find new and interesting pins for my business.
Don’t forget about the hashtag when it comes time to press the “Pin It” button. It will help your content get out there to stay visible and bring in more re-pins and more followers.
- Put hashtags in the image
- Put hashtags in your about section
- Put hashtags in your username
Hashtags don’t work this way on Pinterest and will have no effect.
DO Put them in your pin description. This is the only place where the hashtags are clickable and allow the Pinterest search engine to work properly for your pin.
Another thing to remember with hashtags on Pinterest is that you shouldn’t use general hashtags.
Make sure you are using specific hashtags that are unique to your niche. This will help you in terms of narrowing down the people that are searching for what you have.
4. Maximize Your Pin-Ability
If you’re trying to get more people to pin your images, or you’re simply trying to build your targeted Pinterest following, one of the simplest and easiest things that you can do to maximize your pin count/follower count is to display your favorite board or pin on your blog’s sidebar or in a relevant post, like this:
This is an easy way to display some of your most popular pins that you have, and you can do this by heading over to the business side of the Pinterest platform.
This is one of the best ways that you can make your pins more available to the people that come to your blog. Now, all of the social traffic that will visit your site that may not know you on Pinterest, now does.
It’s a great strategy.
Now you’re making your blog post and your Pinterest pins interactive with each other. It’s a way to converge your blog readership into your Pinterest audience and this will help you build your tribe even stronger!
Take advantage of Pinterest for Business in any way that you can because there is a lot of helpful things in there that you can use just like this!
The Final Thought
If you’re a man in business, don’t let Pinterest intimidate you.
There’s a lot of great qualities that you can use to help build your business on this platform and you should take a note from the women’s side of marketing from this social media site.
It won’t work unless you give it a try, and be consistent with it.
Remembering all of these tips will help you establish a great marketing opportunity for you on Pinterest.