Literally, I see content everywhere. You can too. The key to easily identifying a compelling blog or article topic and conveying an inspiring message to your audience, rests in your ability to recognize intriguing details. Taking the time to reflect on what embodies people and things, will provide greater insight about – and a deeper appreciation for, what makes them admirable.
Look around. Everything surrounding you, including your business’ products, services and even yourself, is made-up of interesting facts. Focus on these thought-provoking details to uncover truly captivating topics.
To help you to identify these finer points, and develop compelling content, follow these three steps:
Step 1: Choosing a Subject
Focus on one interesting aspect of your business/yourself.
It is not enough to have great qualities; We should also have the management of them. – Francois de La Rochefoucauld
Business owners, and entrepreneurs are passionate about their products and/or services. The trouble most are faced with is communicating a message that conveys their passion, and – at the same time, inspire the audience to love the product/service like they do. The answer to this challenge is focus. Create content that draws the audience’s attention toward the qualities that make your business, product and/or service better than any other, and captivate them with content that subtly educates them.Create content that draws the audience’s attention toward the qualities that make your business better than any other.Click To Tweet
Albeit there are likely several compelling aspects of your business you would like to share with the audience, bombarding visitors with many points becomes overwhelming. For example, a restaurant has many tasty dishes. Trying to explain the entire menu all at once, not only takes away from the beauty and quality of each dish, it overwhelms the visitor. Rather than simply reciting a “menu” of superfluous qualities, deliver a focused message that highlights each special detail of your product/service.
As an example to demonstrate this point, I will use a common menu item like pizza.
Step 2: Identifying Topics
Detail all parts of the one aspect listed in Step 1.
Details create the big picture. – Sanford I. Weill
To gain a better understanding, and help you to better convey an insightful message to your audience, carefully itemize the fundamental details of your subject. Think of them as ingredients.
Again, using gourmet pizza as an example:
- Traditional/Nontraditional Toppings
Each of these “ingredients” presents an opportunity for you to explain the value and meritable qualities you have to offer consumers, whether they be your products, your services or yourself.
Step 3: Delivering the Message
Educate visitors on the details.
Tell me and I forget. Teach me and I remember. Involve me and I learn. – Benjamin Franklin
Ideally, the content that you create will unfold in sequence – like a recipe or children’s story, and will utilize a combination of media (text, image, video) to involve the audience and convey a message that creates and shares a valuable experience.Use media (text, image, video) to involve the audience, and convey a message that creates an experience for visitors.Click To Tweet
Using the details I collected in STEP 2, here are some examples that could be used either as Titles for a blog post, or as headings for an in-depth article:
- Pizza Power: From The Roman Empire to The American Empire
- Paulie Says it Better be an Authentic, Old Country Pizza Sauce
- Forget About It! The Best Old World, Traditional Pizza Crust
- Choosing the Finest Cheeses For Your Pizza Sounds Like a Gouda Idea
- Topping Shopping: How Do You Dress Your Pizza?
From something as simple as dough and sauce, this approach was able to use the product’s details to identify compelling topics that would excite, educate and inspire the audience.
And For Dessert …
Applying this three-step process and using gourmet pizza as an example, I carefully detailed the product before taking the reader on a culinary journey that was intended to subtly educate them on the quality and value of the ingredients. In doing so, I have (unobtrusively) given the audience a deeper appreciation of (something as simple as) a pizza.
Use this process to identify the “ingredients” in your products or services that can be transformed into compelling topics. Then, use those details as the foundation for blog/article topics that will captivate your audience, inspire them, and provide deeper insight and appreciation.