What’s the best use of your time on social media?
More businesses are using social because that’s where their customer is, but sometimes new and even experienced entrepreneurs can be sucked into the vacuum that is social.
How do I do social and not allow it to be a time suck for my business?
Here’s some things you can do to help you get the maximum benefits.
Before you start this workflow process you have to understand a few things about your brand on social media. It’s important to research some things out so you can be able to get the most out of your time when you’re doing work. Here’s some things to consider.A good social media strategy posts consistently. A great one knows what to post!Click To Tweet
#1:Examine your profiles
Which social platform is getting the most engagement?
This can mean the difference of spending too much time on a social platform that is paying out and too little time on one that isn’t. Understanding where the engagement is can mean the difference between success and packing it in.
Once you have found the social profile that is doing well, find out why.
Learn what social media updates are working for you. This is also another great way to maximize your time on social because you already know which posts work the best. What is your audience interested in? Give that to them.
#2: Examine the social profiles of others
Who else is doing well on social media?
This is a good tip to remember because if you are just starting out on social media, then you may not have any data to support your research for your own profile. This is where you will find like-minded people that connect to your brand and learn what works for them.
We tend to lean towards others for help in guest posting, doing interviews online, etc. This is a big deal and it helps our brand get more attention from other people’s audiences. They like you, so they find you on social. It’s a big strategy that a lot of people do every day.
So why not use this same strategy on social media? We seek these people out to broaden our reach, and its important that we study other people’s audiences (OPA) to learn how we can reach them better.
The Social Workflow
Now, its time to go to work!
Once you have all of your information from the research you have done on your own social profiles and the profiles of other targeted influencers and friends, learning your social workflow is easy.
One of the main things I try to remember is that my personal brand is constantly running. I feel that +Wade Harman needs to always be ready to answer questions and help people over on Google+. With that said, the best social strategy for me is through Buffer.
You have the data through the research, and you have tools at your disposal that will allow you to stay visible throughout the day to the people in your target market.
Once you have your day loaded up its important to remember not to abandon those profiles. While Buffer is a great tool, it doesn’t mean that you should just set and forget it. The one powerful strategy to remember is this only works when your flowing with your audience. Helping them, and giving them what they want and need. That’s why you do the research, have the conversations, and engage in the conversations.Don't just automate and forget it. Stay consistent in helping your social media audience.Click To Tweet
The Final Word
Once you learn your audience through engaging and research you will find yourself flowing with them. Just like the babbling brook, it flows over rocks and around bends. It doesn’t fight upstream, it goes where the terrain takes it.
Learn your terrain by studying the people around you. It’s important in finding your flow.