Twitter lists can be a powerful networking tool if you know how to use them. Before we get into that though, let’s start with an analogy.
If you were invited to the biggest cocktail party in the world, what would you spend the majority of your time doing?
Would you be shouting out the headlines to your latest blog posts? Walking up to random people telling them to check out your press release? Opening up your wallet and showing off your favorite cat GIFs?
I’ll tell you what, that last bit would actually be impressive— you have a working GIF in your wallet?!
Twitter, to me, is like a giant cocktail party. Lots of people, everyone buzzing (must be the cocktails), and people are making connections. Well, some people are.
The smart business people are exchanging information, getting to know others, and making connections. Are you using Twitter in this way?
Well I believe that Twitter lists will allow you to supercharge your networking and connecting with the people who matter most to your business. So take and apply these following tips about Twitter lists and watch your network grow!
What are Twitter Lists?
Firstly, Twitter lists are a simple (albeit a little clunky) way of grouping people together on Twitter. You can create up to 1,000 lists for your account containing no more than 5,000 people each.
You can access your lists from your desktop by clicking on your profile picture in the top left corner of Twitter and selecting Lists.
On mobile you will need to visit your profile and click on your gear icon.
Once you are on your lists page you can select a list and view a stream of tweets from only people on that list, you can see a list of the list members, or see a list of the list subscribers. More on subscribers in a minute.
How to Create Lists
To create a list from your Lists page click on the Create new list button on the right of the screen.
You can then name your list and give it a description.
You can also decide on the privacy level of your list. It will be Public by default but if you wish it to be Private simply select Private and then Save list.
From mobile you can create a new list from your Lists page by clicking on the + symbol in the top right corner.
How to Use Twitter Lists
To make effective use of Twitter lists, you must understand a couple fundamental things about Public lists:
- When you add someone to a Public list, they will get a notification.
- People can subscribe to your Public lists.
And it’s these two things that we’re going to take advantage of to make the most of Twitter Lists.
Using Twitter Lists to Grow Your Network
Without further ado, here are the best ways to use Twitter Lists to supercharge your networking.
1. Target Market List
Create a list of high-profile Twitter users who are in your target market. These should be potential clients or customers who would be highly valuable to your business.
You can find these people using simple market research and social listening.
Don’t name the list “Target Market” though— that’s tacky. And you want this to be a public list, so you don’t want people getting a notification when they’ve been added to a “target” list. Instead name it something like “Interesting Tweeters” or “People worth following”. Something that will compliment the people on it.
2. Influencer List
Create a public list of people who are influential in your niche or a subject/topic that relates to your business. This is the type of list where you can name it accordingly— something like “Influencers” or “Influential Tweeters”.
Who doesn’t love being added to a list like that?
3. Brand Advocates
This is probably your most valuable list. Create this as a list of those people who are actively advocating for you on Twitter. This would be people who are sharing links to your website, speaking highly of your brand or engaging frequently with your profile.
Pay very special attention to these people. This is where having a list really helps you to grow your relationship with the people who are already fans of what you’re doing.
Visit this list frequently and interact with these people. Brand advocates can be worth their weight in gold.
4. Team Members
It might be worthwhile to create a list of employees or team members. This way, you can easily check in on each other’s tweets and provide a simple way for other users to find your employees.
5. Industry News Sources
If there are any trusted industry news sources that you follow on Twitter, it may be best to create a list of them. This way you can easily navigate to that list and insure you don’t miss anything in your home feed.
This will likely be valuable to those who follow you if they are interested in the same industry, so be sure to make this one public as well.
Now here’s a list you would want to keep private. This is a great way to keep an eye on your competition and see what they’re doing on Twitter.
Visit this list every now and then, checking in on what your competition is doing. See what’s working and what is not. Then go do better!
7. Replace Your Home Feed
Since there is sometimes a stigma about following etiquette on Twitter that remains unsaid, you may find yourself following a lot of people who you don’t actually need to follow. This creates a lot of clutter in your Twitter home stream.
If that is the case, you may want to create a private “Home” list that contains the people who you’re actually interested in following.
Now A Quick Growth Hack
Oh you thought this was going to be all about manual maintenance and hard labor networking huh? Well, I’ve got a great surprise for you— there’s a great way to automate some of this work.
Now, I say some because you can (and should) only automate some of these lists to help with the maintenance. Since we all don’t have several hours a day to manage social media, it’s okay to get a little help from our friends.
In this case, when I say ‘our friends’ I am talking about IFTTT.
If you’re not familiar with IFTTT (If This Then That) it is a web service that allows you to automate certain digital tasks. For our sake, I’m going to keep this simple.
Sign up for IFTTT and connect your Twitter account. Then add the recipe below:
All you need to do after that is replace the @WealMedia with your own Twitter handle or with the handle of an influencer in your niche.
What will happen is IFTTT will search Twitter every 15 minutes for new tweets that contain ‘RT @WealMedia’ (or whatever you’ve changed the handle to) and when it finds new tweets it will add those users to your Twitter list named “Favorite People”.
People will be notified when you’ve added them to this list and a handful of them will follow you or at the very least reply. Be sure to follow-up and connect with these people because they’re showing you that they’re paying attention.
One of my own subscribers whom I’ve shared this tip with increased his Twitter following by 21% in one month with this trick. I’d say that’s pretty significant growth.This #Twitter growth hack helped one reader increase their following by 21% in a monthClick To Tweet
Twitter is a powerful tool but like all social networks it only works if you spend time building relationships. Nobody is going to magically find you and start retweeting, favoriting, and replying to everything you have to say.
If you build the right relationships, strategically, you can make it a very profitable network. Managing your relationships in such a way on any social network (especially Google+), you can see significant results.
So go take action, and let us know how it works out for you!