Pinterest has stepped up their game. With a new set of features for it’s advertising product, they are set to make some major waves in the world of paid social advertising.
They have allowed social marketing businesses, just like yours, to approach their followers to a whole new level. Not only does this help your business in the long run, but it also creates a consistency in your Pinterest marketing that you may have never had.
It’s called promoted pins, and, for U.S. business users, it’s a game changer.
You have heard of paid social advertising, however, if you’re a solopreneur or a new start-up business, you may not have the funds required to blow your social media strategy out of the water.
This is where Pinterest promoted pins comes in handy for you.
I want to show you a strategy where you can spend only $10 per week and build a solid following and traffic strategy that will make a difference in the long run for your brand.
When To Post
If anyone ever figured this out, that person would be very successful. Finding out the best times to post on any social media platform is the job of any social marketer.
With any good marketing plan, in order to find your best time to post on Pinterest, is simply being consistent on the platform, engaging with your followers, and monitoring those people that are actively participating on your pins.
No one person can tell you when the best time to post to your audience is. Only you can know that, so make sure you’re checking your Pinterest analytics regularly.
Read more about Pinterest analytics and get better acquainted with it and how it can help.
Let’s assume that you already know when your audience is on Pinterest, and I’ll show you how you can take a shoestring budget and get more visibility.I'm ready to learn how to take a small budget and build my visibility on Pinterest!Click To Tweet
Create Your Promoted Pin
Step one is the most important part of this process.
Create the pin that you want to promote and then pin that image to one of your Pinterest boards.
Wait! What if you aren’t a graphic designer? What if you know nothing about perspective, color, and all of that good stuff?
Relax, because I’m in the same boat. I’m no graphic designer either, but there is a tool that you can use that will help you launch your pins on Pinterest. This tool is called Canva.
Once you understand the visual psychology of imagery on social media you can take Canva and do miraculous things with it.
While you are in the process of creating your promoted pin, there are a couple of options that you can use for this aspect now.
Recently, Pinterest has added the new Cinematic feature to their arsenal, creating a better opportunity for your brand to create moving GIF’s as pins. Here is more information on that.
Creating GIF’s are a little easier, that is, if you’re going to grab them from your YouTube channel or from an uploaded video that you have done.
I use GIFcam to create the GIF’s that I like, and you can use that for Pinterest as well.
Once you have determined your image, you are ready to move forward with everything.
Set Your Budget
While you may not have the budget of a Fortune 500 company, you can still use what you have available to promote your business on Pinterest.
This may seem like the place where you should shell out the money in order to get the most click through to your website, however, and I’ll explain this in a minute, it’s not the click through stat that you are looking for right now.
Inside the promote option you will scroll to the bottom and set your campaign budget.
Setting your CPC will be the first option. Set that to $0.25 cents:
Secondly, after you create the campaign name, you will be tempted to spend another great sum on the daily budget. Refrain from that by only setting a budget that totals $10 per campaign each time you do it.
The idea is to find out which days of the week your following is being active and then use the power of the promoted pins to your advantage.
Do the above, and you will start to see the benefit of the Pinterest shelf life.
The Shelf Life & How It Helps
Everyone knows that in order to get serious results right away with social media advertising, more money needs to be spent. However, we’re talking about Pinterest here. This platform has the longest shelf life of any social media post and, while it’s nice to see results right away, you don’t have to strategize like that.
You may not be able to strategize like that anyway.
This strategy works because it helps solopreneurs benefit from the shelf life of the pin.
The key is to create a promoted pin that will be seen and repinned right away. Paying a small click through allows your pin to stay in the advertising game, while still providing visibility to your target market.
It’s not so much about the click through ratio the first day, but about getting seen immediately, attracting that pinner, and prompting them to repin the image.
Later (much later, thanks to the shelf life) their followers will see this and the click through happens.
With the new Pinterest search feed algorithm helping us to stay in front of relevant people, promoted pins are a great way to build your marketing presence with a shoestring budget.
Take a minute and watch this past week’s show about this very topic to help you understand promoted pins even more.
Promoted pins don’t have to be scary. Just because it’s labeled social media advertising doesn’t mean you have to run away screaming.
This can be done on a low budget. Not only can it be done, but it can help you succeed. You have to remember that this strategy is playing the long game on Pinterest. There may not be a lot of response the first day, but you will start to see your traffic slowly climb using this type of advertising.
Have you ever used promoted pins on Pinterest? I would love to hear some success stories that you have had with the platform!
And always remember…
Pin all the things… ~Cynthia Sanchez
And if you need any assistance with starting a Promoted Pins campaign, the Weal Media team is always happy to help, just drop us a line!