One of the best ways to greet your current and potential customers on the internet is through search.
Because some of our clients have difficulty understanding the constant evolution of SEO and search engine marketing (SEM), they have chosen to rely upon the knowledge and experience of Weal Media for management of their search marketing strategies and resources. At Weal Media, we focus our SEM efforts on managing the client’s return on investment (ROI), in addition to generating consistent consumer traffic.
Search Engine Optimization
Since 2006, SEM (search engine marketing) has grown much faster than traditional advertising, and even other established channels of online marketing. In fact, since 2010, advertisers in North America have doubled their yearly spending on search engine marketing.
Everyday, motivated Internet consumers actively search for products or services; just like yours. How will potential customers find your Web site? Recent studies have shown that search engines have become the motivated consumer’s most popular choice for finding products, merchants and retailers.
Corporate Search Engine Optimization (SEO), is the process by which aggressive Internet strategies are applied to improve the volume, and quality, of traffic to a Corporate Web site from major search engines; using natural or organic methods of Search Engine Optimization (SEO). In short, Corporate SEO strategies help generate revenue, and encourage motivated consumers; to visit your Web site.
In order to ensure your continued success on the Web, corporate SEO strategies must be consistent with your overall corporate marketing efforts. Before choosing a domain name, or selecting a platform to build upon; contact Weal Media for a free Corporate SEO consultation. By utilizing traditional and innovative search engine marketing and optimization strategies as well as contextual advertising and paid inclusion, Weal Media compliments your brand building efforts by improving your website or web page visibility in search engine results pages (SERPs).
We will work in partnership with your Company to ensure the most effective representation in search engine results.
Local Search and Listing
Any business which receives some or all of it’s clients or customers locally should immediately consider local SEO. This could include local restaurants and retail stores, dentists, doctors, lawyers and more.
If you have a physical location which customers can visit, and you expect people to visit you, you should be optimizing local SEO for that location. Increasing your exposure in regional and local Search results increases the likelihood that motivated local consumers will find your address, telephone and website.
Weal Media expert staff with work in partnership with your Company to ensure the most effective representation in Local search engine results. We are committed to your success, and we guarantee your satisfaction.
- Weal Media search engine optimization experts will:
- Consult with you, by telephone, Hangout video conference, or email, to identify your current/potential customers; and related demographics.
- Consult with you, by telephone Hangout video conference, or email, to identify the strengths and weaknesses of your existing online presence.
- Research your targeted Keywords and phrases.
- Identify your competitors and provide you with a detailed review.
- Create Meta Tags; including a Keyword rich description.
- Optimize Web site Home page text and images.
- Hand submit your URL and description to Google My Business.
- Provide monthly statistical and narrative reports.
- Revise SEO campaign to accommodate for the influence of seasonal and economic trends; on consumer search queries.
Imagine being able to run an advertising campaign that would allow you to attract any customers or clients you want, at a budget of your own choosing, with a reach as broad as the entire internet-connected world, or as narrow as your own hometown.
This is the raw power and flexibility that exists with PPC marketing. Utilizing PPC marketing, businesses are able to bid to appear in the search results of specific search queries in various search engine. Businesses are only charged, when searchers click on their text ads. Keyword purchase is a sure way to guarantee that people who are searching for your product find your web site. The only time you pay is when a customer walks in the door. The top positions are shown on premier sites across the Web including Bing, Google, and Yahoo, as well as on up to thousands of other relevant websites! The concept is simple enough, however management of this program can be complex and incredibly time-consuming for a business to undertake on their own.
Will your customers be able to find you? Let a professional PPC management company with experience in Google Adwords management (As well as Bing and Yahoo Advertising) help you achieve your PPC marketing goals today.
Why Hire a PPC Marketing Manager?
Doing your own PPC management can be incredibly expensive for an inexperienced advertiser. Without a dedicated PPC marketing manager, most lack the necessary tools and skills to analyze keywords and properly bid and structure ads for the highest return on investment. Businesses that attempt to do it on their own, will typically lose a significant amount of money, and simply assume that search marketing was a cost-prohibitive, as well as ineffective. Don’t fall into this trap!
Complete Campaign Management Services
Creating and managing a search marketing campaign can be a complex and overwhelming process for most. Campaigns require constant attention. Let Weal Media take care of the entire campaign. With our extensive knowledge and expertise in the intricacies of Search marketing, we are dedicated to making sure that your advertising budget is paying off for you, plain and simple.
Affordability. Accountability. Success.
Weal Media will ensure that your PPC campaign is targeted, affordable, and accountable. We set your spend limits (with approval), and can change them whenever is necessary, immediately. We can adjust campaign focus as required, based on seasonal, financial and other factors. Instead of scattering payments across multiple services, we can also invoice you directly, with itemized invoices.
PPC Management Fees & Rates
No matter where you go for PPC management services, there is a good chance that every single billing model you see is different for the same exact PPC campaign services.
What we have learned is that no client is the same.
There is no ideal method of charging and paying for PPC management services. This is why we offer a variety of charging and payment options. Our PPC campaign pricing model chosen depends on a number of factors and in the end typically comes down to client preference. We are perfectly happy quoting for percentage of spend, hourly, or flat-fee for our PPC management, optimization or consulting services.
- Factors that influence billing model choice:
- PPC management service provided – consulting, optimization, management,
- Stage of PPC marketing campaign – new, current,
- Level of Weal Media and client involvement,
- Mutual needs, availability, etc,
- Current state of your advertising and marketing campaigns,
- Your business goals and marketing objectives,
- Other services performed by Weal Media,
- Duration of agreement, and more.
PPC Management Billing Model Descriptions
Percentage Spend: This is the traditional advertising agency model. PPC management fees are assessed based on how much you spend in your PPC campaign accounts. Most PPC marketing agencies or companies charge fees that range between 15%-30% of your total PPC campaign spending. If you spend $10,000 each month with Google Adwords and Microsoft adCenter and the PPC management agency charges 25% of your total ad spend, their fee would be $2,500. The major drawback to the percentage spend model is that it may not encourage your PPC management provider to manage your ad budget effectively.In fact, the model may encourage some PPC management providers to spend more as their management fee is tied to the ad spend – not performance.
Per Keyword Phrase Bid: In this model, the PPC marketing management firm or company charges you a monthly fee based on the number of keywords managed for each of your PPC campaign accounts. For instance, if the company charges $15 per month per keyword bid per account and manages 100 keywords in Google Adwords and 75 keywords in Yahoo! Search Marketing, the management fee is $2,625 (100 keywords + 75 keywords x $15 per month). This seems to be a pretty equitable model. One downside is your costs increase as you add more keyword phrases. The additional costs may prevent some companies from seeking “long-tail” keywords that may not generate a lot of traffic, but may convert very well. A number of low-traffic, high-conversion keyword phrases can add significant profits to your ad click campaign.
Hourly Rate: The hourly rate model is used in many professional service firms and has been around a long time. The PPC management company charges you based on the amount of time they spend managing your account each month. If they charge an hourly rate of $100 per hour and work 15 hours on managing your PPC campaign, you are billed $1,500. The age-old flaw in the hourly rate model is that it encourages “less-than-honest” PPC marketing management companies to be inefficient – more hours for them equals more costs for you.
Flat Fee: A flat fee model is usually straightforward for both parties. Once the scope of a PPC management consulting service or advertising management has been defined, a project or monthly-based fee is assessed. One of the drawbacks with the flat fee model occurs when the scope of PPC marketing management activities is not clearly defined and questions arise whether a specific activity is included within the fee or not. Again, Weal Media is happy to structure a PPC management proposal and any relevant PPC campaign proposals with flexible pay options that best meet your needs. Please call or contact Weal Media right now to learn more.